THE 2-SIDED PROBLEM OF DIGITAL MARKETING AGENCIES
THE JACK-OF-ALL-TRADESSome marketing teams and agencies are built on jack-of-all-trades type of people: full-stack marketers with skills from design and creative to digital and data. And while it's good to have an understanding of all the different roles in marketing, doing several of them at the same time means you can't be devoted to being the best at a specific skill. Quality suffers as a result.
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THE OUTSOURCEROther marketing teams and agencies are founded by marketers who hire other marketing contractors and freelancers to fill the gaps in their skill sets. However, without having experience in the specific skills of others, there is often miscommunication or lack of coordination, resulting in a team of contractors who are not aligned in their work and the results are disjointed.
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WE BRIDGE THE GAP OF DIGITAL MARKETING AND CREATIVE
At Purposed Backgrounds, we bridge the gap between impactful creativity and measurable delivery. We have the internal experience among most digital marketing needs, from brand building and positioning to creative content creation to digital marketing delivery.
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We lead all of your branding goals, starting with creating the guidelines your brand is centered around, or protecting and adhering to the guidelines you've already established. From there, all of the creative goes through us, from graphic design to photography and videography and more. We maintain maximum quality by focusing most of our internal efforts to creating the highest-quality, most impactful content across all platforms.
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On the digital marketing side, we lead the overall strategy based on our experience of working with different brands of all sizes, in different industries, and working with different marketing teams. Though we have experience internally with other digital marketing aspects, we work with external partners, who we have an established relationship and previous working experience with, whom we trust with managing the digital marketing tasks such as email campaigns, social media management, CRM platform usage, SEO, ads, CTV, and more.
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Working with our team ensures that it is simple for you to have a single point-of-contact and not have to manage communications between different agencies or contractors, resulting in the best quality and cohesive digital marketing campaign, with measurable results for your brand.
